A lot of companies know consumers, like you, are interested in and looking for information about homes and real estate and have created slick looking websites to attract you to their sites. What you may not know is they are really just interested in using web traffic to increase the value of their ad space and then selling those ads to major companies. Although this is a common practice and not necessarily wrong, most consumers are not aware they are being used in this way.
Additionally, what may surprise you even more is that every time you register for one of these real estate websites, or request more information about a home, your information is actually being sold to real estate agents looking for new leads. Although you may not mind being contacted by a real estate agent with information about a property, you don’t know if you are actually being connected with a good agent or just one willing to pay the most money for access to you as a lead.